All of us get used to start to look for love with a selfish attitude: what is the other person going to give me? Our ego can’t think in another way: he needs making the others conform to our desires. Is the natural behavior of us, human beings. But, with time, we can become more mature, and we can realize that is more important to love and to love well, than to be loved. Of course, is more sweet to be loved than to be ignored, but a very loving person will never allow love to degenerate in a sort of exchange.